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Ongoing Series
“Discover Orange County” is broadcast on the KOCE family of channels which include KOCE, KOCE/Digital, KOCE/HD and the new OC Channel, a partnership between KOCE and Chapman University.
OC Emphasis & SoCal Exposure
While the emphasis of the program is Orange County, the KOCE family of channels is seen all across Southern California, from Ventura to San Clemente and out to Palm Springs.
Your One Time Sponsorship Lasts A Year
Your sponsorship will become a permanent part of the program for a period of 1 year. In that time, that episode and your sponsorship may air 5-50 times on the various channels.
A Dignified ‘Commercial’
Viewers see sponsoring a PBS program as a positive way for a company to give back to the community. While it may seem inappropriate for some businesses to advertise on commercial television, sponsorship of a PBS program shows a commitment to quality and excellence.
Reach Upscale Consumers
“Discover Orange County” and KOCE offer an unparalleled visibility opportunities for sponsors to reach upscale consumers, business leaders and community decision makers.
A Unique Opportunity
Non-commercial television offers unique opportunities for businesses to feature products and services in a dignified, uncluttered environment.
The PBS Brand
Corporate sponsors benefit from of being associated and part of the highly respected PBS/KOCE brands.
Positive Corporate Image For You
Corporate messages can include positive depictions of products and services, descriptions of corporate values and stories of community service and support.
Viewers With Discretionary Income
Each month an estimated 5.8 million viewers watch KOCE. These viewers are affluent, influential, highly educated, well-traveled, and intellectually curious people who have their choice of hundreds of channels. Yet, this valuable demographic group remains intensely loyal to PBS and KOCE, the 6th most watch PBS station nationally.
Be Associated With Excellence
In the minds of our viewers, KOCE and PBS are recognized for and strongly associated with excellence, integrity, innovation and diversity. It’s not surprising that our viewers associate these same qualities with our sponsors.
Support PBS and Viewers Support You
This explains why 61% of respondents would choose to buy a product from a company that supports PBS.
Perception Is Everything
Your sponsorship of PBS builds positive brand associations and enhances your corporate image. The PBS connection associates you with one of America’s most esteemed media brands and its mission of making a meaningful contribution to our community.
Low Clutter Means High Impact
Clutter is the increased number of commercials now shown on commercial TV. In the dignified, low clutter environment found only on PBS, your sponsorship message will stand out.
Pinpoint Marketing
"Discover Orange County" and KOCE can let you reach a demographic that is hard-to-reach, influential, educated viewers with tremendous purchasing power.
PBS Means Quality
KOCE viewers are intensely loyal to public broadcasting's quality programming and those feelings translate directly into feelings about PBS sponsors and their products and services.
Everyone is tired of advertising. Except at PBS.
Traditional advertising through junk mail, print, radio and even TV commercials are not as effective as they used to be. But a recent study showed that 74% of PBS viewers feel than companies that sponsor PBS have a commitment to quality and excellence.
PBS is Value
For a fraction of the cost of commercial advertising you can deliver a powerful message to a specific audience while enhancing your image in the community. How's that for value?